Q3 2025 SaaS Pricing Change Roundup
Every licensing and pricing move we tracked this quarter, and the one theme connecting them.
Marisol Vega
Principal SAM Analyst
A dense quarter for pricing teams. The headlines:
- Salesforce — first broad list increase in seven years (~9%), plus Data Cloud consumption changes.
- Slack — Pro uplift and a paid AI add-on.
- Snowflake — regional credit and storage rate adjustments.
- Adobe — Acrobat Pro to $29.99 with a bundled AI Assistant.
- Zendesk — legacy Support plans sunsetting into Suite.
The connective tissue: AI is the justification, and consumption is increasingly the mechanism. Track both the headline rate and the metering change beneath it.
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