First across-the-board list price increase in seven years, averaging 9% on Enterprise and Unlimited editions of the core clouds.
$150 / user / mo (Enterprise)
$165 / user / mo (Enterprise)
Salesforce announced a global list price increase averaging 9% on Enterprise and Unlimited editions of Sales Cloud, Service Cloud, Marketing Cloud and the Industries verticals — its first broad increase since 2018. The company frames the move around accumulated innovation and AI investment (Einstein, Agentforce).
Existing customers on multi-year agreements are protected until renewal, but ramped and co-termed contracts may see uplifts sooner. Discount structures are unchanged, meaning the effective increase depends heavily on your current negotiated position.
Salesforce's 9% List Hike: What to Do Before Your Renewal
The first broad increase in seven years is here. Your negotiated position — not the list price — decides your exposure.