HubSpot dropped seat minimums and moved to flat per-seat pricing across hubs — beneficial for small teams, complex for large migrations.
Before
Bundled seat packs with paid/free seat classes
After
Flat per-seat pricing, no mandatory seat minimums
HubSpot retired its old paid/free seat model in favour of flat per-seat pricing without mandatory minimums. New customers benefit; existing customers must decide whether to migrate to the new model at renewal, which requires a careful seat-by-seat entitlement review.