Data Cloud credit consumption rates revised for segmentation and activation workloads — a consumption-model change on top of the list-price hike.
Before
Credits by service + data storage
After
Revised credit consumption rates for segmentation & activation
Alongside its list-price increase, Salesforce is revising Data Cloud credit consumption rates for segmentation and activation. Consumption products reward workload governance; unmonitored activation jobs are the usual source of overruns.

Change Briefing
Read Salesforce's 9% List Hike: What to Do Before Your Renewal
The first broad increase in seven years is here. Your negotiated position — not the list price — decides your exposure.